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Veganuary is not just about the month-long pledge; the aim is to inspire people to go vegan in January “and beyond”. Nina Tuemmers, 41, from Kempen in Germany, did Veganuary in 2020 and stayed vegan. During the Covid lockdown soon afterwards, she realised how unhappy she was in her job as a manager in the energy sector. “I knew that I wasn’t in the right place,” she says. “So the process began: what is the right place? What is my passion? One day it was clear: my passion is everything that has to do with vegan food.” She quit her job, retrained as a plant-based food coach, and opened a vegan cafe, Greens Cafe/Deli, in June 2022. “Since then, I have been living my dream,” she says.